China is
bound to move into the front ranks of the world in the
general trend of economic globalization
Zhao Qizheng,
minister in charge of the Information Office of the State
Council, met John Sie, board chairman and CEO of Starz
Encore based in the United States, and his entourage on
March 20 in Beijing. The group came to China to attend the
Fourth Sino-Foreign Summit Forum on Cable TV Management. The
two sides exchanged views on Sino-foreign cultural and media
exchange.
The
war on Iraq: a further proof of the media's
importance
Zhao cited the importance of the media, when
noting its active involvement in the US-Iraqi war that broke
out on the day of their meeting. He said prior to the
development of the communications satellite, it was hard to
imagine people could watch the live telecast of a war
rumbling tens of thousands of miles away. Currently, the
media war and military war are interwoven. People get to
know the progress of the war from the media and are greatly
influenced by it. We just learned that the US army had
destroyed the Iraqi radio station and that no Iraqi
broadcasting could be received in Kuwait. (Later, it was
reported that the reception failure might have had other
reasons. The Iraqi TV station was bombed at 4 a.m. on March
26, Beijing time.--Ed.)
Development and problems of China's
media When
talking about the development and problems of China's TV
sector at the request of Mr. Sie, Minister Zhao said China's
TV sector has developed very quickly though it started much
later than the US TV. Both China's wireless and cable TV now
lead the world in terms of scale. But, China has no
broadcasting groups as large and internationally influential
as those in the United States. China has not made full use
of its resources, in spite of its numerous TV and radio
stations. So, we need to conduct exchange with our American
colleagues with regard to management experience, said
Zhao.
"In program exchange,
our program exports are limited when compared with our
commodity exports. We have purchased a large variety of
foreign programs, which greatly outnumber our exports. The
amount of books and newspapers imported by China is four
times that it has exported. The number of import VCD and CD
is 14 times that we have exported. China's movie import
market is dominated by Hollywood. But we have problems in
exporting our films to the United States, because, as I
know, Americans don't like foreign pictures. We may feel
consoled, as few foreign films have enjoyed popularity in
the United States," Zhao continued.
"China has produced numerous top-grade short
cultural films about scenic spots, cultural heritages, music
and folklores. I hope you can help these products enter the
US market. We can bear the main cost of such short
films" said the minister.
People worldwide show growing
interest in China
After expressing his thanks to Minister Zhao for
his frank comments on the imbalance between Sino-US cultural
exchange, Mr. Sie said the last question discussed at the
forum was how to convene the meeting 10 years later. Some
attendants predicted that by then all foreigners
participating in the meeting would vie with each other in
bidding for China's TV products. He said, through the
efforts of Minister Zhao and other Chinese leaders, China
has made outstanding achievements in spreading its cultural
heritage in the world and changing the people's lifestyles.
Along with the development of the Chinese economy, people
worldwide are showing growing interest in China. Americans
are willing to spend a lot of money purchasing Chinese
clothes. American mainstream movies have begun using Chinese
directors, actors and actresses, and producing films with a
strong Chinese flavor. Recently, people are showing great
interest in Zheng He's voyage to the West, because he had
not only sailed to Southeast Asia, but also to Africa and
Europe. China's media has made the quickest development, and
China's progress in the international arena is astonishing,
Sie commented. Responding to
Sie's praise, Minister Zhao said, "We are aware there
is still much to be done. As for the story of Zheng He's
voyage to the West, a Malaysian vice- premier told me that
the fleet of Zheng greatly exceeded that of Columbus. Zheng
took with him tens of thousands of sailors. If he had left
some of them in each place he had been to, the number of
Chinese now residing in Southeast Asia would now be
enormous. He joked, why didn't Zheng He think about this?
(Laughter from the listeners.) The Chinese are introverted
by nature. Zheng's voyage chiefly aimed to display the pomp
of the imperial court. When the British first entered
Australia, there were only 800 of them, all prisoners sent
there in exile. Later Australia became Britain's colony and
then a member of the British
Commonwealth."
China will not stay at the tail end
of the general trend of economic globalization for
long
On China's progress, Minister Zhao said, "As
everybody knows, the CCTV for the first time suspended its
scheduled program today, and some channels started
telecasting the Iraqi war live round-the-clock. China was
unable to do this when the September 11 Incident occurred.
China did not relay the TV broadcast when Apollo landed on
the moon. You may be surprised at these changes. I
appreciate Mr. Sie's words: everybody is making progress.
China will not stay at the tail end of the general trend of
economic globalization for long. It is bound to move into
the front ranks of the world."
The minister continued, "As China's cultural
exports are fairly limited, foreigners, including most
Americans, only have a scanty knowledge of the country.
Three years ago, before a US ballet troupe came here on a
performance tour, they asked if they could book hotel rooms
with bathrooms. To get to know the real China, one should
take in all aspects. On the one hand, China now boasts
expressways and broadband Internet. On the other, horse- and
ox-drawn carts are still used in the country. China has more
than 30 provinces, municipalities and autonomous regions.
This vast territory may be likened to a train carrying both
luxury and poor cars. But the locomotive is forging ahead.
How difficult it is to maintain the proper speed to propel
both cars." "Given
foreigners' limited understanding of China, the task of the
State Council Information Office is to introduce to them
China's actual conditions. We should establish a strategic
partnership with overseas media and turn the media into a
two-way bridge dedicated to mutual enlightenment,"
added Zhao.
The minister answered other
questions posed by his guests and discussed with them the
best overseas landing channels for CCTV4 and CCTV9.
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